The design of your blog represents your brand and creates a coherent space that enhances the blog viewing pleasure for you and your readers.
Ideally you are looking for a consistent and aesthetically pleasing design for your blog following these prompts:
- Choose a theme if you don’t have one yet, or critically assess your current theme.
- Think about colours and fonts that are easy on the eye.
- Choose photographs and images that best represent your blog objectives.
- How does your theme look on different devices? (an increasing number of readers view blogs from their smartphones or tablets).
The best blogs have a clean design and are easy to navigate and a great reading experience.
Top Tips For Great Blog Design
White backgrounds are best for reading (black backgrounds with white writing are difficult to read, especially for folks with poor eyesight). Try to pick colours that aren’t going to dazzle or distract your readers. Choose a colour palette and stick to it with all the branding elements you create for your blog.
Leave plenty of padding/white space around your content so the eye can concentrate on the various content elements.
Resize photos to fit content area and keep them aligned with the text.
For instance, my content column for Rosalilium is 650px wide so I resize all my images to 650px and justify the majority of the text. This streamlines the content column, which looks neat and makes it enjoyable for the reader to view.
Make your photographs are as big as you can possibly stand it.
Keep the navigation elements streamlined and easy to find. Keep the standard pages together such as About, Contact, FAQ. Then use another navigation bar, either in a separate line on in the sidebar, for key categories or popular posts.
5. Social Media Buttons
Offer your readers a variety of ways to follow you via social media. Try the Addthis plugin if you are on WordPress. Or perhaps your theme offers pre-made social media buttons.
6. Search Bar
Returning readers might want to check out that super-awesome-tasty recipe you posted three months ago but they forgot to bookmark it. Help them spend time on your blog by offering a search bar.
Pick just two (max. three) key fonts and stick to them. Design rules suggest picking one serif and one sans serif font. But ideally keep them fairly simple.
Check out Pinterest for inspiration! There are loads of blog/web design tutorials, including free resources, fonts and clip art.
Alternatively, pay a designer to do all the hard work for you. A cheap blog design will cost between £100 and £300. For a top notch custom-build worldpress design you could be looking around the £1000 mark.
10. Premium Themes
Both themes have loads of functionality and are easy to customise even if you have no or little previous design skills.