It’s something that every blogger dreams about: a post you’ve spent hours crafting suddenly goes viral, catapulting your blog into popularity and stardom. Certainly there’s some magic to it – however hard you work, it can be hard to predict which posts will be the next big thing. Having a loyal following and promoting your posts regularly on social media will help, but sometimes you’re just in the right place at the right time (or not, as the case may be).
However, there are things that you can do to make your content as shareable as possible. Think about the posts from other bloggers that you have shared recently and your own most popular blog posts. Chances are there are some common themes – and whilst you shouldn’t change your whole style in the hopes that you’ll get some extra shares, here are a few tips to start you on your way:
1. Make it Useful or Inspiring
William Morris famously said: ‘Have nothing in your house that you do not know to be useful, or believe to be beautiful’. The same concept can be applied to your blog. Whilst peeks into your everyday life or shopping wish lists may make your regular readers love you, there’s not much drive for them to share that content with their network. Make your content useful or inspiring and watch the shares roll in!
2. Make it Unique
There are very few topics that are totally unique – the Internet is saturated with content – but what can you do to make yours stand out from the crowd? Use your expertise, your unique perspective and come up with something different from all the other blogs out there. If you offer something new, your content is much more likely to get shared. Oh, and a little hyperbole goes a long way; instead of ‘A Guide to Instagram’ opt for ‘The Only Guide to Instagram You’ll Ever Need’ and watch those shares roll in!
3. Make it Popular
Common blogging advice advises you to find your niche and stick to it – a smaller but dedicated following is of greater value to you than hordes of people that don’t give a damn. However, if you want something to be shared en masse, it needs to appeal to the masses! A beginner’s guide is helpful if you usually write technical, niche articles – more people are beginners than experts in your subject.
4. Make it Look Good
As with all things in the blogging world, it’s got to look good. Your loyal readers might look past difficult to read fonts or grainy pictures, but if you want to share something with the world at large then make it look its best! Easy to read, well-illustrated posts are definitely more appealing than those you have to struggle to follow and understand. Numbered lists, tutorials and ‘best of’ posts are always a good shout for making your content as shareable as possible.