Let’s focus on an aspect of your blog that often gets overlooked but is probably one of the biggest assets you have for driving traffic, increasing engagement and keeping readers on your blog.
Let’s talk about navigation.
The navigation of your site is crucial for signposting where readers can click to find your pages and blog posts.
And yes, navigation is one of the most overlooked aspects of a blog.
So let’s take a look at your blog from a reader’s perspective and ask yourself:
- How easy is it to find out what this blog is about and who the blogger behind it is?
- How do I find out how to contact and connect with the blogger?
- Where do I find the main categories for this blog?
- What are the most important posts on this blog?
Now think about different styles of navigation. Check out some of your favourite blogs and note how they arrange their navigation. Are they easy to follow? How are they arranged on the blog that makes them easy to find?
How can you replicate useful navigation on your own blog?
You could use a top navigation bar to feature your key pages – About, Contact, FAQ. Or you could add a secondary top navigation bar for your key categories. Perhaps you could use your sidebar to list your key posts and pages.
And don’t forget to feature your top posts. New readers love to know what to read next, so show them your best stuff.