Hootsuite has long been one of my favourite online tools, both as a blogger and a community manager. If you want to up your social game, and dig a little deeper into your favourite social media sites hootsuite is for you.
Here are five reasons why you should investigate Hootsuite:
1) Keyword streams
Are there certain Twitter chats you always like to follow, like #Bbloggers? Or certain keywords, that relate to your blog? Hootsuite is great for keeping track of these in tidy little columns. You can have up to 10 ‘streams’ per tab, but you can have lots of different tabs – so you could have one tab dedicated to all your search streams.
2) Posting to Twitter, Facebook, LinkedIn, Google+ and more with one status
Hootsuite was one of the first tools you could use to schedule to Google+, and hurrah to that! Now you can promote a blog post to all your favourite social networks, and even schedule some of them. Which brings us on to….
Yup, you can schedule tweets and statuses from Hootsuite. At the start of each week, I sit down and schedule some tweets for my account. This doesn’t replace my usual tweeting, just means I’ve got the odd tweet going out about my newsletter, setting a challenge and asking questions. If you’re a disorganised blogger like me, scheduling is a godsend.
4) Extra apps in paid edition
I pay for the pro account, which is about $8.99 a month. This gives me access to the extra apps, which I can add as streams/tabs to my account. Apps let me do everything from viewing my Instagram, YouTube, Tumblr, Evernote and Stumbleupon accounts, to check how successful my latest Mailchimp campaigns are and viewing further analytics. Essentially, it becomes a central hub for all my online social happenings.
Finally, Hootsuite affords me the privilege of analytics. When I use the URL shrinker built in to Hootsuite, they will track how many people click on it and where from. That’s pretty handy information – I can see what kind of wording works well in my tweets and encourages a click-through.