So you’ve written the most stupendous blog post ever written in the history of blogging. You’ve crafted something pretty special. And you’re feeling pretty good about it.
But then the scary happens.
You don’t quite get the surge of traffic you’re hoping for.
What’s going on? Why is nobody listening to your awesomeness?
Well, the thing is … just because you are stupendously awesome it doesn’t help people actually find you.
Half the battle with blogging, especially in the blogosphere today which is filled to the brim with plenty of awesome, is getting yourself seen.
So how does one get the amazing blog posts seen and this boost traffic to their blog? The answer is, one gets a strategy.
How to Boost Traffic To Your Blog
Add a call to action at the end of your post
At the end of each post try add a call to action, that is ask for what it is you want. If you want comments, ask for it. If you want shares, ask your readers to share. For example, you could say ‘If you’ve enjoyed this post please do share it with your friends and networks’. Be specific and you’ll notice an increase in sharing.
Add a link in your email signature
Hopefully you already have an email set up specifically for your blog, it sounds obvious but surprisingly few bloggers create a custom email signature featuring a link to their blog and social channels. There are various apps and plugins such as Wisestamp to help you create a smart custom email signature.
Send the post to any person or brand mentioned in the content
If you’ve mentioned a person or brand in the post make sure you let them know about it. You can include them in a tweet mention or even pop them an email over. There’s a good chance they’ll share the post themselves if they like it.
Share on your social networks
Once your post is live grab the link and share it across your various social networks. You could use a social media scheduler such as Hootsuite to distribute the link at an appropriate time for each network.
Share to social bookmarking sites
You could submit your link to social bookmarking sites such as Stumbleupon, Digg, Reddit and Delicious.
Sort out your Google Authorship
Make sure you’ve set up your Google Authorship (useful tutorial here) so you get a fancy pants avatar show up on Google search results. Research has shown that click-throughs are much higher when a photo of the author is displayed next to a search result.
Create visually appealing photos or videos for post
Work to create visually appealing photos, images or videos for the post that work well on social media. This is particularly useful for sites such as Pinterest where your content can be repinned and click-throughs continue long after the post has been published.
Do a little SEO
Try to optimise your post for search engines with a few techniques such as using keywords, including internal and external links, renaming images appropriately and writing a post over 300 words. On WordPress you can install a handy SEO plugin such as WordPress SEO by Yoast which helps analyse your post’s SEO effectiveness and makes recommendations for improving it.
Write an attention-grabbing headline
Spend some time crafting a headline that will make potential readers want to click. It’s no good sharing your post to all and sundry if the title doesn’t entice them to click through. Headlines that are informative, humorous, controversial or mysterious tend to garner the most interest.
Make a Vine or Instagram Video to promote the post
Make a short video on Vine or Instagram to share the key details about the post. Maybe your post is a new DIY, outfit or product review, a short video is a creative way to entice new readers to check out your blog.
Pin an image from post to a group Pinterest board
Pinterest is a huge traffic driver to helpful posts with enticing images. Try to find relevant group boards in your blog’s niche where you can share you latest blog posts.
Instagram a photo from the post
Send yourself an image from your post so you can share in to your instagram followers. Make sure you’ve added your blog link to your instagram profile as captions don’t allow clickable links.