In order to get the best out of your blog you need define your blog’s core purpose. This core purpose will inform everything you do from creating relevant content to staying inspired, from defining your niche to grown your audience, and even going further to seeking business opportunities in future. The sooner you define your blog’s core purpose the easier you will make the process for yourself.
Essentially your core purpose will help you get to where you want and form a strategy in both the business and creative sense.
Once you have established your core purpose you will then want to define your blog objectives to help direct your progress over the coming months and beyond.
How To Define Your Blog’s Core Purpose
Grab yourself a pen and paper, or open a blank word document and start brainstorming ideas.
Think about a single statement that describes exactly what your blog will achieve either for you or your readers, ideally both!
Your blog’s core purpose could be related to your as an individual, as a creative, as a part of your career.
It could be specific to your business or niche.
Or it could designed to make a difference to an audience through information or entertainment.
Stick to one key sentence to characterise your blog’s core purpose.
Now, start to list the objectives for your blog that relate to that purpose. You could choose between 3 and 7 objectives that all build upon each other to help your achieve your blog’s core purpose.
Objectives tend to be goal related but they can also be statements of intent.
For example, you might want to start a food blog.
Your core purpose might be ‘to help others eat a sugar-free diet’.
Your objectives might include: ‘create sugar-free recipes’, ‘start a sugar-free diet facebook group’, ‘get featured on a famous healthy-living website’, ‘create inspiring meal plans’, ‘find sugar-free brands to work with’.
Once you have established your blog’s core purpose and objectives you will find it much easier to plan your time, content and blog activities. This task will also feed into a number of other blogging admin tasks such as branding, design, content planning, business planning, networking, collaborating and more.
Let us know how you get on with this exercise and whether you have gained any clarity.