How To Optimise Blog Posts For Pinterest

How to optimise your blog posts for Pinterest

Pinterest is not only a source of pretty pictures and hours of procrastination. It’s also a brilliant driver of traffic to websites. So if you have yet to optimise your blog posts for Pinterest now is the time to get on it.

Pinterest is my third largest source of traffic on Rosalilium. That’s huge! And it’s all down to the quality of the images I use on my blog posts along with a few other tweaks I make in the process.

The beauty of Pinterest as a social tool is that pins have a cyclical life. Unlike social networks such as Twitter or Facebook where an update will move down a newsfeed over time, an image on Pinterest can move to the top of a feed over and over again whenever it gets repinned.

So here is how to optimise blog posts for Pinterest:

1. Include at least 1 image per post

2. Portrait (long) images work best (get more repins) on Pinterest

3. Add text to an image to encourage click-throughs once on Pinterest

4. Rename the image file – this automatically fills the description box when pinned (if the alt text isn’t filled out)

5. Fill out alt text so that it pre-fills the description box

5. Install a ‘Pin – It’ button

6. Check which images from your site are pinned using pinterest.com/source/YOUR-URL-HERE

7. Pin your own post images and ensure you include a relevant title with a keyword in the description box.

8. Use large, high-quality, striking images

Hope those tips help you to optimise blog posts for Pinterest – happy blogging and pinning!

About The Author

Elizabeth is the founder and editor of Blognix. She is also a freelance blogger, writer and social media trainer. She teaches workshops on blogging and social media offline and online. In 2015 Elizabeth became a Pinterest UK Ambassador, trained and endorsed to speak on their behalf. Elizabeth likes travelling, indoor picnics and oversized cocktail rings.

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