Last Friday I attended the Summer in the City 2014 Creator’s Day – an industry conference style event for Youtube Creators. As a pro blogger I am pretty savvy with all things blogging, but when it comes to video or vlogging I’m still a newbie. So I was really excited to get my learning cap on and gain some new insights.
Summer in the City is an event for fans of Youtubers and content creators to descend on Alexandra Palace for the weekend. It started off as a meet-up a few years ago and has grown to this phenomenally huge event. For me, I wasn’t too interested in the main event, it was mainly a performance style thing with the superstar Youtubers. I’m probably a little old to be getting fan-obsessed these days! But I was super-interested when a month before they announced the industry day.
The Creator Day consisted of a full day of talks and panel chats covering topics around YouTube. Inside the hall there were a number of stands from various brands related to YouTube, including YouTube/Google themselves who were offering people the chance to try out the Google Glass and have one-to-one consultation with one of their YouTube experts.
I found that there are quite a few cross-overs in the issues within vlogging as there is in blogging. And I found that a lot of the content in the talks was already familiar to me. But I did come away with a few nuggets of information and inspiration to help with my foray into video blogging.
I do hope they repeat the Creator’s Day and improve on what they started. I’d like to see a broader range of speakers as well as some hands-on technical workshops. But for the price of the ticket, it was a great value day.
Here are some of my favourite learnings from the day (because sharing is caring, right?):
10 Fundamentals for Creative Strategy on Youtube
Is this a video that is share-worthy? How likely is it your fans will share with their networks?
Whether it is speaking to he camera, or between two (or more) people or even just in the end card to thank viewers, an element of conversation should be included in every video.
Involve the audience in show content, encourage comments, reply to comments, ask questions, include a poll – there are lots of ways to interact with your viewers.
This is probably one of the most important fundamental for success on Youtube – have an identifiable brand (see our post on branding here) or topic, stick to a format or style, stick to a schedule, be consistent with personality – there are loads of ways to be consistent, but they all serve to encourage viewers to return.
Have a clearly defined audience. The more specific channels grow faster than the generic ones.
Make sure you pick a style or niche that is sustainable. If your audience loves it are you able to make more videos like that? It’s worth having a bank of content at the ready for times when ‘life’ happens and you can’t shoot on your regular days.
Will you content get found through search or related videos in the sidebar? It’s worth keeping an eye on trending topics relevant to your niche so you can create time-worthy videos. Also think about evergreen content that is likely to be searched for on a regular basis on YouTube.
Can every episode be appreciated by a brand new viewer? A significant number of people may end up at your video through related videos function or search. So it’s helpful to add some context or introduction in each video. Be sure to jook your viewers early on with an explanatory piece. For instance, introduce each video including a ‘if you’re new here, this is what happens’.
Working with another channel is one of the top ways to grow your viewership. Think about ways to you can feature guests on your channel? Make sure you start with the idea first and that it doesn’t come across as too forced.
Whenever you make a video think to yourself, ‘is this coming from a genuine place of passion?’. It helps to love what you do so that you can enjoy longevity and success. So consider if what you are creating now is something you will still love doing in 6 months or a years time.
One of the panels I listened to was about MCN’s (multi-channel networks) who work with content creators to monetise their content and seek out opportunities for them. Much like the issues in blogging between bloggers, brands and PRs, there was a lot of positive and negative aspects to these new styles of professional relationships. But I did love this quote from Tyler Oakley, famous Youtubing extraordinaire:
“To be a youtuber is to experience life and put it on youtube. Working with brands allow me to free my schedule, live life and share it on youtube.”
From his point of view he needs someone (as in the network) to support his vision and lifestyle so that he can keep creating content that inspires.
All in all, it was an interesting day, and I’d recommend it if they hold it again next year. If you would like to see my personal experience from the day I have posted my vlog onto the RosaliliumExtra channel here and some of the photos are on Rosalilium here.
Hope you found the tips above helpful.
Let me know if you’re involved on YouTube and if you have any top tips for success!